This Coca-Cola advertisement is a good example of how companies use pathos and logos. Coca-cola is using pathos in this advertisement to spark a sense of American pride by putting pictures of symbols in the American culture on the Coke bottle. This makes people feel that its more American to drink Coke because its a classic American drink. Also, the celebrities make it seem more popular. Coca-cola also uses logos with the statement "A classic never goes out of style" because the statement is trying to convince us that coke is not only a stylish drink, but also that it is classic and will always be the best drink. This advertisement is basically convincing us that Coke is part of our culture and always will be and that as American's we should drink it.
No comments:
Post a Comment